Mastering Your Online Presence: A Small Business Startup Checklist

WebsiteExpress.comSometimes it can be difficult to rank a new domain on the search engine search results, this checklist provides a quick summary of everything you will need to quickly gain credibility, and establish your new business and digital footprint online.In the digital age, establishing a strong online presence is crucial for the success of a new business. A well-crafted digital footprint can enhance visibility, build credibility, and attract more customers. This checklist outlines the key components you need to focus on to build a robust digital presence from the ground up. In short, working through this list fast tracks your success even in a competitive industry. 1. WebsiteYour website is often the first point of contact potential customers have with your business. It serves as...

Published on 5/9/2024 (1 years 201 days ago) Articles

Are You Receiving Predatory Domain Listing & Renewal Mailers

Domain Renewal Mailings Domain renewal and listing notice solicitations received in the mail have become a common concern for domain owners. These notices are often designed to mimic official renewal notices from legitimate domain registrars, causing confusion and concern among recipients. Here, we will explore how these solicitations obtain your domain information, why they often appear expensive, and whether they constitute a scam.Firstly, these solicitation notices typically acquire your domain information through publicly available domain registration databases. When you register a domain, you are required to provide contact details, including your name, address, email, and phone number. This information is accessible to anyone through a WHOIS lookup, and many companies scrape this...

Published on 9/8/2023 (2 years 79 days ago) Articles

Understanding Web Graphics: A Guide to Different Formats

Web graphics are an essential part of creating an engaging and visually appealing website. When it comes to web graphics, there are various formats to choose from, and each has its unique characteristics. In this guide, we'll go through the different formats, from raster to vector, and explain each one briefly. Raster Graphics (JPG, PNG, GIF)Raster graphics are the most common type of graphics used on the web. These graphics consist of pixels arranged in a grid to create an image. The most common file types for raster graphics are JPG, PNG, and GIF. JPG (Joint Photographic Experts Group) is a compressed image format that is suitable for photographs and complex graphics. It is a lossy format, which means that it loses some information when compressed, but the file size is smaller. JPG is...

Published on 4/27/2023 (2 years 213 days ago) Articles

Why Website Express Provides Hosting + Managed Content

When it comes to creating a website, there are many options to choose from. One popular option is managed content hosting, which offers a variety of benefits compared to other methods of website hosting and development. Let's explore what managed content hosting is, why it is beneficial, and how it compares to other options. What is Managed Content Hosting?Managed content hosting is a service that provides website hosting, content management, and other related services. Instead of requiring customers to have technical knowledge or experience with website design and development, managed content hosting services typically offer a simple and easy-to-use ticket system for submitting content. This makes it easy for anyone to manage and maintain their website without having to worry about...

Published on 4/14/2023 (2 years 226 days ago) Articles

Understanding SEO: Keywords, Competitive Scores, Google Page Rank, and Website Authority

When working to move your website up in the search results we have to keep in mind that every keyword you select on your website will have a competition score associated with it, meaning it can be harder or easier to rank for that particular keyword depending on a variety of factors. Here is some concepts to keep in mind when trying to rank for specific keywords for your products or services. Keywords and Keyword PhrasesKeywords are words or phrases that people use to search for content on search engines like Google. Keyword phrases are groups of words that are used together to form a search query. For example, "best restaurants in New York City" is a keyword phrase. Choosing the right keywords and keyword phrases is crucial for search engine optimization (SEO), as it can help your website...

Published on 3/28/2023 (2 years 243 days ago) Articles

On-Site SEO: A Guide to Boosting Your Website's Visibility

You don't ever want to make Google guess at what you want to come up for in the search results. On-site SEO tells Google specifically what your services or products are as well as what areas you provide those service or products to. By implementing proper On-Site SEO techniques you make it easy for Google to index your website without issue. What is On-Site SEO?Search engine optimization (SEO) is the practice of optimizing your website to rank higher in search engine results pages (SERPs). On-site SEO, also known as on-page SEO, is a critical component of any SEO strategy. In this guide, we'll discuss what on-site SEO is, why it's important, and how you can improve your website's on-site SEO to increase your visibility in search results.On-site SEO refers to the practice of optimizing...

Published on 3/24/2023 (2 years 247 days ago) Articles

How Do Websites Work? Data Centers, Hosting, Domains, Registrars and More

A Brief Intro To Website TechnologyIn the world of websites, there are several key components and technologies that work together to make it possible for users to access and interact with your website content. In this blog post, we will explore what a data center, host server, domain name, registrar, and CMS (Content Management System) are, and how they work together to serve your website to your customers who are browsing on the internet. What is a Data Center?A data center is a facility used to house and manage large amounts of data, typically including servers, networking equipment, massive broadband and storage devices. These facilities are designed to provide a secure and reliable environment for storing and managing data, and they often include features such as redundant power and...

Published on 3/22/2023 (2 years 249 days ago) Articles

Need a Business Website? Well Here are Your Options

Every business needs a website, in the internet age this is simply a given. The problem is there are many potential pitfalls and considerations every business owner needs to address when getting a website up, and online.I can’t tell you how many people we have helped over the years that initially made the wrong decisions in terms of website development, and it inevitably cost them thousands of dollars in lost time, money and business because they didn’t adequately think a few things through on the frontend.First off, here are a few things to consider when selecting a website solution. How you answer these questions will give you a good idea as to how you should proceed, Budget – An average informational, business website, without any custom functionality can cost anywhere between FREE –...

Published on 8/19/2019 (6 years 100 days ago) Articles

Beware SEO Scare Tactic Emails

We often get emails sent from our customers that come from companies trying to scare them into purchasing search engine optimization services (SEO). These emails have fake graphics embedded in them with supposed website test results showing errors on their company websites that are impacting their Search Engine results. Fake SEO Scare TacticsThese companies are making up fake results in an effort to scare business owners that are not tech savvy enough to distinguish these emails from a legitimate website testing service like Test My Site from Google.Companies that utilize these kinds of sales tactics are not the type of companies you want to involve yourself with at any point. It is hugely unethical to use faked test results that prey upon unsuspecting business owners to say the least....

Published on 2/11/2019 (6 years 290 days ago) Articles

Why We Don’t Use WordPress

Ten years ago, when Website Express was first started, we utilized almost every CMS (Content Management System) platform out there. The determining factor always depended on the client’s budget, needs, and the available functionality plugins that fit those needs. We soon realized that managing a large customer base on multiple different types of technologies was never a suitable model for a large website design firm.Since then we have taken the time and investment to build out our own servers, utilize our own custom CMS platform, maintain our own set of plugins for extended functionality called “addons”, and also have deployed a robust client management database and portal.As a result, we now have a platform and system that customers love, is easy for us to keep secure and up to date,...

Published on 2/8/2019 (6 years 292 days ago) Articles

Always Keep Track Of Your Registrar Login

We work with a variety of clients. Often our clients have very little technical skills or knowledge and do not understand the different components that make up their web presence. These different pieces are typically their domain name, website host, website files and email host. Often a client will have different companies managing each component. So, in essence the client has to juggle and keep track of 3 or more logins and bills.The one piece of this web puzzle that often gets misplaced is the registrar login to the domain name. The domain name is a key asset of the business and can be devastating if it becomes lost or expired. The domain name is your .com, or .org, it is your web address. The domain name is always in an ICANN accredited registrar account, it cannot be anywhere else....

Published on 2/7/2019 (6 years 293 days ago) Articles

Is Your Web Firm too Cool for School?

If you, or your company has been in the market for a new company website, there are a few red flags you should immediately be looking for when choosing your next website design firm. An Appeal to TrendinessMarketers understand that the vast majority of products they will be tasked with selling are mundane, and utilitarian, which makes them a hard sell.So, what marketers do is look for ways to associate their products with popular and trendy things in the culture in an effort to make their products look exciting, youthful and cutting edge. This is marketing 101.Web firms knowing this, also wrap themselves in the veneer of trendiness in an effort to seem cool to perspective clients. The thinking is, if they seem hip and cutting edge, then other companies will want to associate their products...

Published on 2/2/2019 (6 years 298 days ago) Articles

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